The Coca-Cola Company Free Essay Example, 1500 words

Minnick joined Coca-Cola, the competition took place on a global level and for success in global markets, and understanding of culture was one of the key factors for developing globalized marketing and innovative strategies. Minnick realized that the innovations like merely by repackaging and slightly changing the flavors would not be helpful. In the process of innovative marketing strategy, multiple innovative product developments were the key factor for the company. The innovation strategies were basically meant to counter against the products the two key non-carb rivals Snapple and Gatorade. Moreover, during 1990s, Coca-Cola focused to generate revenues by introducing innovative products other than cola drinks. Besides, the marketing strategy also involved of cultural aspects of each region. It offered different products for different markets and also the promotional and campaigning activities were also very specific as per the culture of markets. During 1990s, the product strate gy of Coca-Cola was the major activities to cope with intensifying competition. Product development strategy during the time of Minnick took a new attempt as there were significant product development took place in the existing production as well as in new products. We will write a custom essay sample on The Coca-Cola Company or any topic specifically for you Only $17.96 $11.86/page The consumer health related needs mainly included mental renewal, health and beauty, hunger and digestion etc. Inventing drinks that meet all these needs of consumer had not able to become possible. However, she was able to bring certain products that met some of the needs regarding the health and beauty. In the mean time in many of regions like Istanbul the image of Coca-Cola became of a sugar-laden junk that should be avoided.